Families and Tribes – A semiotic reading of the business incubation world

  A semiotic reading of the business incubation world, towards a model of collaborative incubation between small ecosystems. This article originally appeared in Italian on Doppiozero.  Since a few years something interesting has been observed around the word “incubation”. Metaphorology scholars define it as “catachresis”. As happens (happened) to the Italian locution “la gamba del […]

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