The territorial adaptation of “sharing economy”.

The territorial adaptation of “sharing economy”.

 

condivisioneThe sharing economy is growing faster than ever and it represents nowadays a mainstream tendency. However, when we talk about a new vision for the economy, we have to consider that it encompasses a new set of variables and determinants.

First of all, sharing economy is about a paradigmatic change that opens the path to a systemic collaboration between users, producers and mediators.

In a sense, the narrative of sharing economy gives evidence of a new phenomenon, which is related to the crescent role of the “agents” of collaboration. In a nutshell, there is a plurality of subjects -including citizens, entrepreneurs and Public administration- that work together for the co-production of public policies.

It is helpful to imagine the sharing economy as a strategic roundtable for the osmotic confrontation of the principal political, economic and social agents.

Once the vignette is clear, the new element is about transforming confrontation into executive collaboration, in order to substitute the essential service providing with a pioneering form of social co-working.

It is true that the dysfunctions of the current capitalist mechanism and the pitfalls of the institutional governance structure threaten the provision of public services. For this reason, it is necessary to sustain active networks of civic stakeholders in order to facilitate the design and the provision of services.

However, we should not think about sharing economy as a mere externalization, or as an appealing tool to confer responsibilities with resignation.

For this reason, the traditional array of public services is just complemented and supported by a new strand of principal actors, namely citizens and enterprises.

In principle, we are assisting to an hybrid evolution of the traditional supply chains, whereas the integration and collaboration among “diverse “can narrow the distance between Public administration and local networks.

Clearly, as well explained in an article by “Tempi Ibridi“, the ground for transformation is first of all territorial, because the “asset class” of “changemakers” is the local dimension.

There are several examples of successful transformation, like the one in the Municipality of Brescia.

Even enterprises and multinational firms like Leroy Merlin are shifting toward the paradigm of sharing economy, including their customers in the business plan.

However, as Neal Gorenflo correctly reminded us in a previous event, we must pay attention to the issue of social hierarchies: the real sharing economy is about dissolving the gap between trans-formational economy and trans-action sharing, which basically still represents a mere re-adaptation of the old capitalist paradigm to new economic trends.

We need to open cities, to make them shareable and to activate participation, though at the same time it is fundamental not to reply inefficient monopolies under false pretenses.

 

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La sharing economy rappresenta ormai il punto di partenza nella definizione delle policy pubbliche. La discesa in campo di attori non istituzionali, tipicamente cittadini e imprese, ha rinvigorito il network del decision-making, conferendogli una struttura maggiormente partecipata.

L’innovazione della sharing economy è rappresentata quindi dalla possibilità, tanto più dalla necessità di integrare una nuova pluralità di soggetti nelle reti di co-progettazione e design delle politiche pubbliche, intese come policy.

Queste nuove forme di partecipazione rappresentano l’elemento nuovo della sharing economy, nonché il principale agente dello sviluppo economico-sociale.

Se quindi i nuovi network collaborativi impersonano la figura del changemaker, i luoghi principali della trasformazione sono le città e gli ambienti urbani.

E’ proprio nell’ambito della territorialità che emergono nuove filiere di co-progettazione per destrutturare e riaggregare i servizi in un’ottica society-oriented.

Certamente, quello della sharing economy è un passaggio complesso, ma alcuni territori possono già rappresentare un esempio d’innovazione sociale, tra cui il caso di Brescia…

Come ci ricorda un articolo di “Tempi Ibridi“, l’eterogeneità e la co-progettazione diventano lo stimolo necessario per avviare la trasformazione del modello economico classico.

E’ proprio in questo contesto di osmosi, che anche il business può diventare partecipato, come per esempio nel caso di Leroy Merlin.