Videomaking with Officine Giulia Morello

Videomaking with Officine Giulia Morello

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MEETING MINUTES 5th MAY 2014

The Labgovers met the writer and director Giulia Morello of Officinegm.   The event has evolved into two main directions: the first explanation on “videomaking” and the second exercise on field.

Videomaking Techniques

In the first part of the meeting Giulia Morello has presented a series of more or less well-known “videomaking” techniques, which are essential for the realization of any type of video. This point have to be emphasize, because the same group of creative people can deal with different targets or concepts (commercials, music videos, movies, etc..), To every type of video corresponds a type of language which can be declined in several ways. In its fundamental aspects, however, it would seem that any video is characterized by:

  • TYPE: related to the topic that we are going to tell, and to whom we want to tell, and through which channel (for example, if we choose the web channel, it must be characterized by brevity)
  • LINEUP
  • SCREENPLAY (it is a mechanism of thoughts that follow each other in a video)
  • STORYBOARDS: during the evolution of the script we have to think about     what we want to see and feel what is needed to be created, without ever losing sight of times in the story.

If we decode those just listed as features of any video format, the ones listed below, instead, are areas within which it is called upon to choose between alternatives:

  • PREPARATION: If we make an outdoor video we have to provide all the possible audio / lighting problems, and prepare a plan B in case it rain for example. Moreover it’s important to test all the tools before recording and make a list of the tools;
  • LIGHTING: affects the quality of the final result (better to shoot with a lot of light rather than with a little, because we can always lower), the ideal conditions to record are early morning or late afternoon ( better when the sun is near the horizon) ;
  • AUDIO: usually underestimated, is the most difficult thing to fix in the post production;
  • SHOTS: they are the basic language of cinema (portion of space took by the camera);
  • FIELDS AND PLANS: two families of the frame (field, medium field, long field, very long field; individual plan, first plan, very first plan, half-figure, American plan, entire figure);
  • REFERENCE POINTS OF SHOTS – normal, from below, from above;
  • THE CAMERA MOVEMENTS: panoramic (vertical, horizontal, circular. It contextualizes the character compared to his action);
  • ZOOM AND TRAILER (mechanics-trailer – the camera is moved on a track); steady camera
  • EDITING: often underestimated. When we took a lot of scenes, it is always preferable to record the bests footage (that will certainly se) to avoid wasting memories;
  • ESSENTIAL ROLES: director, sound engineer, operators, actors, editors, photography director.

Part Two: Exercise

During the second part of the meeting, the director Morello asked to the LabGov group to divide into four subgroups. Then prepare a plan for the construction of a spot that explains the activities of the Laboratory, and to promote the same to the students for the future 2015 initiative.

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