ReinventAda: a regeneration experiment

ReinventAda: a regeneration experiment

reinventadaOn Friday 25 October LabGov – Laboratory for the Governance of the Commons, presented its first shared regeneration experiment. The event called “ReinventAda” aimed to take care of the Temple of Flora, the XVIII century Pallavicini’s Coffeehouse in Villa Ada in Rome.

LabGov, a project born in the LUISS University of Rome, was ideated and strongly supported by Labsus – Laboratory for the Subsidiary and its President and Director, respectively Professors Gregorio Arena and Christian Iaione. The great challenge that LabGov wants to solve is to find mechanisms that allow citizens, public administrations, associations and business to create alliances in order to find common solutions to common problems and to create the shared administration of the commons.

The Temple of Flora even if has been renovated several times by the Superintendence of Cultural Heritage of Rome, was in decay, above all due to graffiti on the walls and garbage. Institutions needed the help of citizens that in the everyday life can take care of this artistic edifice immersed on the green.


The activity has been to clean up the building and the space around from the garbage and to whitewash the walls from graffiti. The Temple of Flora, Roman deities of the spring, symbolically wants to recall the idea of a new Renaissance, made possible through an alliance between citizens and public administration.

The day spent in Villa Ada, a beautiful city park, formerly the residence of the Italian royal family, saw the Labgovers weave an alliance with the by the Superintendence of Cultural Heritage of Rome, thanks to which the intervention has been possible and that was very enthusiastic of the project. The enlighten manager, Mrs Giovanna Alberta Campitelli, in charge of Villas and Historic Parks, welcomed the project and opened the door of the administration.

Another important alliance established has been that with the Department of Environment and Department of Culture of Rome Capital, of which the representatives, respectively Mrs. Estella  Marino and Flavia Barca participated in the initiative by painting walls and picking up garbage. Guest of events also the “Founding Fathers” of LabGov, the General Director of LUISS University Giovanni Lo Storto, and President and Vice-President of Labsus, Professor Gregorio Arena and Mrs. Maria Teresa Rosito.

The primary objective of ReinventAda was to raise awareness of the local community toward a common good that plays an important role in the quality of life of citizens such as this city park, with naturalistic, artistic and cultural heritage.


A second important aspect is to bring together different subject, governmental and non-governmental, interested to the wellbeing of the Villa, and facilitate theirs common work along a path that have to conduct to the shared administration of Villa Ada. Moreover this experiment should be a model for other similar situations in villas and historical parks in the city of Rome.


A strategy based on shared administration could bring a contribution of times, energies, ideas, skills, talents, resources and competences from civil society that represent the real added value of this model, useful for a better management of environmental, artistic and cultural heritage.


This new paradigm of administration, complementary not alternative, that strengthens the classical one, intends to increase the responsibility of all subject willing to take care of the problems of the community. And the event of ReinventAda confirmed how all the subjects involved has been ready and strongly active in supporting, promoting and concretely participate.


On the one hand, ReiventAda, has transformed for one day Villa Ada in a theater in which active citizens can express all their willingness and awareness of the importance of the space around them. On the other hand public administration can start this transformation in three ways: simplifying the procedures and the rules to allow an easier access for citizens; providing instruments that come from the education, to the organization since the materials necessary for the realization of these kind of projects; coordinating and ensuring the quality of the project.

This has been the first step towards a project that aims to create a shared governance of the Villa, providing institutions mechanism that allow normal citizens to take care of the immense cultural heritage that is all around us.